Privacy Policy
Effective October 7, 2026
Effective date: October 7, 2026
Fire Protection Specialists ("FPS," "we," "us," or "our") respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit or use fpsweb.net (the "Website"), contact us, submit a form, request information, or otherwise interact with us.
Information We Collect
We may collect the following categories of information:
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Information you provide directly. This may include your name, email address, phone number, mailing address, company name, job title, message content, service-request details, employment application details (for example work history, education, references, date of birth, and driver’s license information requested on our online application), and any other information you choose to provide through forms, email, phone, or other communications.
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Information collected automatically. When you use the Website, we and our service providers may automatically collect information such as your IP address, browser type, device type, operating system, referring and exit pages, pages viewed, links clicked, approximate location derived from IP address, dates and times of visits, and other usage or diagnostic information.
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Cookies and similar technologies. We may use cookies, pixels, tags, local storage, and similar technologies to operate the Website, remember preferences, understand Website activity, improve performance, measure advertising, and support marketing activities. See the “Cookies and Advertising” section below for more information.
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Information from other sources. We may receive information from service providers, advertising and analytics partners, social-media platforms, public sources, referral partners, and other third parties, consistent with applicable law.
How We Use Information
We may use personal information to:
- Provide, operate, maintain, and improve the Website, our products, and our services.
- Respond to inquiries, quote requests, appointments, customer-service requests, and other communications.
- Provide the products and services you request.
- Send administrative messages, confirmations, service updates, and security notices.
- Send marketing communications, where permitted by law and subject to your choices.
- Personalize Website content, communications, offers, and advertising.
- Analyze Website use, measure campaign performance, and improve our marketing and business operations.
- Protect the security and integrity of the Website, investigate suspected fraud or misuse, and enforce our rights and agreements.
- Comply with legal obligations and respond to lawful requests.
- Carry out any other purpose disclosed to you at the time of collection or with your consent.
How We Share Information
We may share personal information with:
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Service providers. Vendors that help us operate our business or Website, such as website hosting providers, form-processing and email providers, analytics providers, security providers, and professional advisers.
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Advertising and analytics partners. We may allow certain third parties to collect information through cookies, pixels, or similar technologies to measure Website activity, deliver or measure advertising, and help us understand how visitors use the Website.
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Business transfers. We may disclose information in connection with a merger, acquisition, financing, sale of assets, reorganization, bankruptcy, or similar transaction.
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Legal, safety, and compliance purposes. We may disclose information when we believe disclosure is necessary to comply with law, protect our rights or property, protect the safety of our customers or others, investigate fraud or security issues, or respond to a lawful government request.
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With your direction or consent. We may share information when you ask or authorize us to do so.
We do not sell personal information for money. However, some privacy laws may define certain sharing through advertising cookies or similar technologies as a “sale,” “sharing,” or “targeted advertising.” See “Your Privacy Choices” below for options that may apply to you.
Cookies and Advertising
Cookies are small text files placed on your device. We may use cookies and similar technologies that are necessary for the Website to function, as well as optional technologies for analytics, functionality, and advertising.
You can manage cookies through your browser settings. If you disable cookies, some Website features may not work properly.
This Website may use analytics and measurement tools from third-party providers. Those providers may collect information about your activity on this Website and, in some cases, across other websites or online services.
To opt out of certain interest-based advertising, you may use industry opt-out tools made available by the Digital Advertising Alliance and the Network Advertising Initiative. Your choices may be browser- and device-specific.
Your Privacy Choices
Depending on where you live and applicable law, you may have rights to request access to, correction of, deletion of, or a copy of certain personal information we hold about you. You may also have the right to opt out of certain processing, including targeted advertising, the sale or sharing of personal information, or profiling in furtherance of decisions with legal or similarly significant effects.
To submit a privacy request, contact us at:
- Email: info@fpsweb.net
- Phone: 608-486-1120
- Mail: Fire Protection Specialists, 1906 Commercial Street, Bangor, WI 54614
We may need to verify your identity before fulfilling a request. You may use an authorized agent where permitted by law, subject to verification requirements.
Marketing emails. You may opt out of promotional email messages by using the unsubscribe link in the message or by contacting us. Even if you opt out of marketing emails, we may still send non-promotional communications, such as replies to inquiries, transaction notices, or important service-related messages.
Opting Out. You can limit cookies through your browser settings and the opt-out tools described above.
Global Privacy Control. Where required by applicable law, we honor opt-out preference signals, such as the Global Privacy Control, for the browser and device from which the signal is sent.
Data Retention
We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to provide services, maintain business records, comply with legal obligations, resolve disputes, and enforce agreements. Retention periods vary based on the nature of the information and the reason it was collected.
Data Security
We use reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no online system, transmission, or storage method is completely secure, and we cannot guarantee absolute security.
Children’s Privacy
The Website is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided personal information to us, please contact us at info@fpsweb.net so that we can take appropriate action.
Third-Party Links
The Website may contain links to third-party websites, applications, or services. We are not responsible for the privacy practices or content of those third parties. Review their privacy policies before providing them with personal information.
International Visitors
The Website is operated in the United States. If you access it from outside the United States, your information may be transferred to, stored in, and processed in the United States or other locations where we or our service providers operate.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. The updated version will be posted on this page with a revised effective date. Your continued use of the Website after an update becomes effective means that you acknowledge the updated policy, to the extent permitted by law.
Contact Us
If you have questions about this Privacy Policy or our privacy practices, contact:
Fire Protection Specialists
1906 Commercial Street
Bangor, WI 54614
